Monday, November 25, 2013

Good Ol Rube

These days my daughter Olive is obsessed with this video that I think is fantastic. She always asks to watch the "engeering video, you know the girl one" or she will just start singing "ITS TIME TO CHANGE". I mean how could you go wrong with Beastie Boys and Rube Goldberg. Enjoy.

and one of my favorite Rube Goldberg ones from a little while back.

1 comment:

Earl Grey said...

See here about the lawsuit filed by GoldieBlox:

"GoldieBlox argues in their suit that the 1987 version of “Girls” is sexist, regressive, and dangerous:

In the lyrics of the Beastie Boys’ song entitled Girls, girls are limited (at best) to household chores, and are presented as useful only to the extent they fulfill the wishes of the male subjects. The Goldie Blox Girls Parody Video takes direct aim at the song both visually and with a revised set of lyrics celebrating the many capabilities of girls. Set to the tune of Girls but with a new recording of the music and new lyrics, girls are heard singing an anthem celebrating their broad set of capabilities—exactly the opposite of the message of the original. They are also shown engaging in activities far beyond what the Beastie Boys song would permit. GoldieBlox created its parody video specifically to comment on the Beastie Boys song, and to further the company’s goal to break down gender stereotypes and to encourage young girls to engage in activities that challenge their intellect, particularly in the fields of science, technology, engineering and math.

Parodies are fair use, and GoldieBlox's ad is pure parody. They're keeping the core of the project and flipping the meaning; its repurposing of the "Girls!" interjection seems like a rallying cry. "