I will let you know how the book progresses. But even though I have just started this work I have been presented with some moments of "that is exactly what is going on, and it makes a little more sense why" So if anyone is interested in this topic stop me and we will chat it up.
Out of Our Minds
There is a paradox. Throughout the world, companies and organisations are trying to compete in a world of economic and technological change that is moving faster than ever. They urgently need people who are creative, innovative and flexible. Too often they can’t find them. Why is this? What’s the real problem — and what should be done about it? Out of Our Minds answers three vital questions for all organisations that have a serious strategic interest in creativity and innovation.
- Why is it essential to promote creativity? Governments, companies and organisations are concerned as never before with promoting creativity and innovation. Why is this so essential? What’s the price of failure?
- Why is it necessary to develop creativity? Why do so many adults think they’re not creative (and not very intelligent)? Most children are buzzing with ideas. What happens to them as they grow up?
- What is involved in promoting creativity? Is everyone creative or just a select few? Can creativity be developed? If so, how? What are the benefits of success?